JBX PaperPak, a leading provider of eco-friendly paper straws, partnered with TWDA to elevate their brand identity and improve their digital presence. The project involved creating cohesive branding, sustainable packaging design, a user-friendly website, and an efficient eCommerce platform to support their growth in the eco-conscious market.
The Challenge ― JBX PaperPak needed a unified brand that communicated their commitment to sustainability while offering an intuitive online shopping experience. The challenge was to create visually appealing, eco-friendly packaging and a seamless digital platform.
Our approach focused on simplifying the user journey and presenting Eastledge’s services through a clearer and more strategic content structure.Information architecture was reworked to help visitors move easily between sectors, services and enquiry points, allowing potential clients to quickly understand the company’s expertise and offering.
The visual direction combined strong typography, considered spacing and carefully selected imagery to create a professional and confident digital identity.
The content strategy also reinforced Eastledge’s position as
UK's Leading Commercial Interiors, helping strengthen brand authority and trust online.
Our Approach ― TWDA developed a fresh, modern brand identity that aligned with JBX PaperPak’s environmental values. We designed sustainable packaging that showcased their eco-friendly mission and created a responsive website with a fully integrated eCommerce platform. The website was optimised for SEO and mobile functionality, offering users a smooth shopping experience.
The Results ― The new branding and digital presence positioned JBX PaperPak as a leader in the eco-friendly packaging sector. The eCommerce platform improved online sales efficiency and user engagement, while the sustainable packaging enhanced brand loyalty among eco-conscious customers. This comprehensive approach led to significant growth in both brand recognition and customer reach.
