Coborn, a leading engineering and retail company that supplies precision equipment to the diamond and gemstone industry, partnered with TWDA to manage all digital, web design, and marketing requirements. With a global reputation, Coborn needed an optimised, user-friendly website and cohesive digital branding to attract clients worldwide.
The Challenge ― Coborn required a website that could effectively showcase their specialised equipment while maintaining a consistent, professional digital presence across all platforms. Their global client base demanded a site that performed seamlessly, was visually appealing, and enhanced their authority in the field.
Our approach focused on simplifying the user journey and presenting Eastledge’s services through a clearer and more strategic content structure.Information architecture was reworked to help visitors move easily between sectors, services and enquiry points, allowing potential clients to quickly understand the company’s expertise and offering.
The visual direction combined strong typography, considered spacing and carefully selected imagery to create a professional and confident digital identity.
The content strategy also reinforced Eastledge’s position as
UK's Leading Commercial Interiors, helping strengthen brand authority and trust online.
Our Approach ― TWDA employed an agile approach, ensuring Coborn’s website was optimised for global reach. The design reflected their authority in the industry, while our branding and marketing teams worked to maintain consistency across all digital media. We focused on user experience, integrating marketing strategies and informational tools to position Coborn as a leader in their sector.
The Results ― The redesigned website not only enhanced Coborn’s digital presence but also increased global engagement and lead generation. TWDA’s ongoing support continues to help Coborn maintain their authoritative position in the diamond and gemstone industry, with a website and marketing strategy that scales alongside their growth.
